Watch the following video:

How does the speaker use his personal experience to explain how companies can change the way they advertise to their customers? Do you think his hopes of changing the world of advertising are possible?

Then, look through the following article:

Choose one of the advertisements that interests you.

State what category it falls into:
– afraid/surprised
-angry/ disgusted

After, using the vocabulary from the lesson describe why you think that advertisement was so successful. Why did it catch your attention? Then, think about if you had to change it to make it more realistic or believable, how would you be more honest about what the company is sharing with their customers?